First things first: for those who are unfamiliar with what ‘profile backlinks’ are and how they differ from other types of backlinks, here’s a brief explanation.

A backlink is a link on another website that directs readers to your website. The initial Google algorithm, BackRub, used inbound links to assess the credibility and authority of web content.

The more authoritative the linking site, the greater the benefit to the linked site. The idea was that high-quality content would naturally attract multiple links from reputable sites, thereby rising to the top of search results.

However, this system was soon exploited by people seeking to artificially boost their rankings. As a result, backlinks became a tool for gaining an unfair advantage. Nevertheless, if you’ve created genuinely outstanding content, using backlinks can help people discover it. If an authoritative site links to your content, that backlink will enhance your site’s authority and improve its ranking in search engine results pages (SERPs).

Many companies profit by obtaining high-profile backlinks for websites willing to pay for improved rankings. While building a reputation usually takes time, a notable mention from a reputable source can significantly shorten that process.

I’m not trying to take a moral stance on backlinking, but I wanted to provide context on traffic and the practice of backlinking from a search engine engineer’s perspective. This way, you’ll understand when backlinks are effective and when they aren’t.*u28n2v*_ga*MTM5MzY5NDQxMi4xNzE3MTIyOTM1*_ga_HDF9ZW7BPB*MTcxNzEyMjkzNC4xLjEuMTcxNzEyMzU0Ni4wLjAuMA..

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